Here's a cheap and easy way to 'get the word out' about your book project - Vehicle Magnets.
My friend,
Christy English, is promoting her new book: "
The Queen's Pawn." She went the traditional route and published with a division of Penguin Publishing, but now that the book is in stores, she's on the road promoting it and building an audience for her second novel.
She's touring the country doing book signings and going to publishing industry events to build momentum for sales. She's got a bunch of promotional materials like bookmarks and flyers to pass around, but the thing that caught my eye was a pair of magnetic car signs that looked like this:
After some quick research, I discovered that similar signs can be created for about $10 US per sign.
VistaPrint even offers a basic free magnetic car sign (on their homepage, the free sign offer is listed on the left side under the "Free Products" section.)
If you, a spouse, a friend, or a family member spend a lot of time on the road, this low-cost advertising can really pay off. It might even be worthwhile to recruit a few 'heavy drivers' to get the word out.
Your best approach is to get a unique domain name for each car (so you can track results) and drive people to a website where you can get them onto an email list first. Then, promote your book to them.
If you've got any stories or ideas to share about this marketing tactic, post them. If you create/d a magnetic sign for your book, take a picture of it on your car and post it.
Andrew
