I wasn't sure exactly where to post this because the content spans most of the topics on the forum.
Fred Gleeck just published an excellent article on his blog called:
10 Steps to Self Publishing a PHYSICAL Book Everyone Who Sells Info Products Should KnowI have followed Fred's marketing advice for years now and also had the pleasure of meeting him several times. In 2009 I attended his publishing seminar in New York. He is a great guy and his information is solid.
I highly recommend checking out the article.
Andrew